In the old, old days (so they tell me), book PR was everything. Before every single human being had access..
When you walk into a bookstore and browse the shelves, how do you decide what to buy? If you’re like..
More often than not, an author is also an entrepreneur, or a photographer, or an attorney, or perhaps a speaker,..
I too often hear folks in the publishing world make comments implying that eBooks don’t matter–that hard copy sales are..
An author recently told me that she feels there are so many expectations on authors these days. Not only is..
Target audience information is pure gold. The more you know about your audience, the more likely you are to reach..
Influencers are one of your greatest assets during a book launch. But you can’t just gather them; you have to..
Let’s talk Snapchat. It’s a social media platform that’s been dismissed by a great many authors, marketers, and entrepreneurs over..
If you’ve spent even ten minutes within the publishing world or with an author friend, you’ve heard about the power..
We all want to hire smart, capable people, right? People are the lifeblood of a company, and a brand will..