I joined Thomas Nelson to lead the Nelson Books marketing department in 2012, and I walked into… a mess. Team..
For anyone with a new product–and especially for authors marketing a new book–it’s vital to have one central location online..
The Fear and Adrenaline Behind a Massive Book Launch I’ve been called an adrenaline junkie before. Whether it’s jumping from..
3 Ways The Publishing Industry Can Go on the Marketing Offensive In your marketing strategy, are you thinking about how..
2013 was a great year in books. I read more last year than I ever have before. I’ve always loved..
Here’s a list of articles that impacted me this week and I thought I’d share them with you. Each Friday,..