The political world fascinates me, especially as we approach the 2016 election. The battleground for these presidential wannabes has morphed..
For a marketer, data is power, right? (I recently wrote a blog post on this, so please be nodding your..
Are there brands on the web that speak so uniquely and so consistently that you can almost imagine what they’d..
Many authors use social media–in the traditional sense–very well. Posting on Facebook, Twitter, and Instagram is great. It’s important; don’t..
A smart marketer finds creative and value-laden ways to gain book exposure in front of any audience–online or offline. She..
The publishing industry is changing in leaps and bounds, mainly due to the prevalence of digital everything and its impact..
Twitter rocks in the land of social media giants. For super short-form commentary and links out to broader content, it..
No matter the industry or product, data holds power. This has been the talk of the marketing world for years,..
Live stream video is the hottest new thing in social media. In last Thursday’s blog post, I wrote about the..