“Front of store” placement used to be the sought-after positioning in the publishing world. Every author wanted their book to..
Giveaway campaigns have had a place in the world of marketing for as long as I can remember. People will..
The publishing industry can be complex, and many authors enter it with a lot of misconceptions about “dos” and “don’ts”..
The power of email marketing is proven. If you can get into someone’s inbox, you’re quite likely to get them..
Authors and clients often ask me about whether they should have a presence on YouTube and if video truly is..
There are authors, and then there are smart authors. By “smart,” I don’t mean a measure of intelligence. I simply..
How many times have you seen an acronym without context and thought, “Um, what?” Or how often do you see..
Why do you do what you do? What’s your purpose? What’s the point of your work, your company, your brand?..
Is your landing page not converting the way you want? Your emails not being opened or clicked? Your social media..
The publishing world has seen audiobooks explode recently. In the past year, we’ve seen an almost 20% rise in audiobook..