The Top 12 Podcasts to Listen to in 2016

In the age of content marketing, podcasts are gold. And they continue to be on the rise in a big way.

Studies show that 17% of American adults listen to podcasts. That’s nearly double the number in 2008.

In the age of content marketing, podcasts are gold. Click To Tweet

Pew Research Study says, “The increased reach and upward trend line of podcast consumption is evident in every available measure – the percentage of Americans who are listening to podcasts, the level of public awareness, and how many podcasts are being hosted and downloaded.”

I find that not only are podcasts an awesome resource for marketers to reach their audiences, but they’re amazing tools for learning. Whether you’re at work or in the car or at the gym, you can always tune in.

Here are 12 must-listen podcasts for 2016:

Online Marketing Made Easy, Amy Porterfield

Amy offers awesome teaching on the basics of social media, list building, and content marketing. She has a gift of taking complex things and making them feel simple. It’s relevant marketing topics that are fresh and forward-thinking.

Perpetual Traffic, Ryan Deiss/Digital Marketing

Ryan Deiss’ team leads this weekly podcast, and they are truly the experts on best practices for generating traffic and increasing engagement. It’s the most in-depth marketing content I know of. The nerd in me geeks out, and I always take crazy notes.

This Old Marketing, Joe Pulizzi

Part of the Content Marketing Institute, this weekly hour-long podcast offers commentary on top trends and marketing items in the news and across the industry. Pulizzi is one of my most trusted voices in this space.

Duct Tape Marketing, John Jantsch

Jantsch’s podcast parallels his book of the same name, featuring interviews with top industry players that cover everything from consulting to business-building to content creation.

Entrepreneur on Fire, John Lee Dumas

Dumas talks with the best of the best in the entrepreneur space and focuses on the power of ideas, writing & speaking, and small business growth. He speaks to the nitty gritty of the entrepreneur’s journey. It’s super real and very helpful.

Content Warfare, Ryan Hanley

Hanley covers all things content marketing, and he talks with top marketers from various niches, including Chris Drucker, Jeff Goins, and Jon Loomer. His list of awesome interviewees is long and growing.

Startup Camp, Dale Partridge

Startup Camp addresses all the major topics that entrepreneurs need to consider for success in building a business: marketing, finances, creating freedom, generating wealth, and more. What I love is that Partridge takes a really holistic approach, focusing on family and marriage, as well.

DotComSecrets Marketing in Your Car, Russell Brunson

This is awesome content that Brunson, the founder of ClickFunnels, truly records in his car. Each episode is short and direct, packed full of actionable wisdom. He seems off the cuff, but his style is organized and detailed.

This Is Your Life, Michael Hyatt

New York Times best-selling author Michael Hyatt consistently puts out top-notch content on leadership, focus, productivity, and influence. It’s probably the most valuable wisdom on life and business you’ll ever get and was recently named one of Inc.com’s top ten podcasts for entrepreneurs.

The Ray Edwards Show

This podcast forms Edwards’ blog, and it’s an awesome perspective on business, faith, and productivity. Edwards is one of my favorite copywriters that I follow. He has strong insights and views on life, all through the lens of strategic copy and marketing.

Relevant Magazine Podcast

Relevant’s podcast is entertaining and humorous. They do a great job of keeping it light, while also bringing in the tastemakers of millennial Christian subculture and engaging with them about what’s going on the world.

Serial (NPR)

This is the podcast that put podcasts on the map, so I’d be remiss not to mention it. For many people, this is what started the podcast trend. Listen once to be entertained (it’s addicting!), and listen a second time to appreciate the superior production value and the power of story.

I’d love to hear from you! What podcasts do you most enjoy listening to? I’m always up for discovering new voices for wisdom on marketing, leadership, or just plain old entertainment!

Comment here, email me, or tweet me @ccannon.



  • Chad, I’m honored to be included in such illustrious company. Thank you!

    • Ray, thanks for always delivering over the top content. I’m one of your biggest fans. I look forward to spending some time together at BlackBerry Farm with the Hyatt crew in March. 🙂 Hopefully, you’re able to make it.

    • Ray, thanks for always delivering over the top content. I’m one of your biggest fans. I look forward to spending some time together at BlackBerry Farm with the Hyatt crew in March. 🙂 Hopefully, you’re able to make it.