As many of you know, 18 months ago, I followed a passion and dream of mine to start my own..
“Front of store” placement used to be the sought-after positioning in the publishing world. Every author wanted their book to..
Giveaway campaigns have had a place in the world of marketing for as long as I can remember. People will..
The publishing industry can be complex, and many authors enter it with a lot of misconceptions about “dos” and “don’ts”..
The power of email marketing is proven. If you can get into someone’s inbox, you’re quite likely to get them..
For writers who go the traditional publishing route, navigating a relationship with a publisher can be tricky. More often than..
Authors and clients often ask me about whether they should have a presence on YouTube and if video truly is..
There are authors, and then there are smart authors. By “smart,” I don’t mean a measure of intelligence. I simply..
How many times have you seen an acronym without context and thought, “Um, what?” Or how often do you see..
Why do you do what you do? What’s your purpose? What’s the point of your work, your company, your brand?..